Free Website Content - Google Contest
Nigritude Ultramarine
Search engine optimization experts are having fun with Google.
Experts, with DarkBlue.com at the helm, are holding a contest to
determine how Google really works. Experts are competing, with the
goal of optimizing a webpage for a non-sensical phrase: 'nigritude
ultramarine'. On May 7th, the day the terms 'nigritude
ultramarine' was announced, typing the phrase into Google
generated no search listings. Search engine optimizers hoping to
define themselves as industry leaders are all vying for the number
one spot. Others see the contest as an opportunity to test
theories and experiment without jeopardizing existing traffic.
Some webmasters are leery at staking their professional reputation
on a contest with an undefined number of participants.
As an added incentive for search engine experts and webmasters
to participate and work their magic, DarkBlue.com is giving away
an Apple Mini iPod™ and a Sony Flat Screen Monitor to anyone who
can take their page to #1 for the phrase 'nigritude ultramarine'.
The contest is scheduled to run for two months and will conclude
on July 7th, 2004.
Magical Phrase
The phrase generating the frenzy, 'nigritude ultramarine', is
likely to bring out the best and the worst in optimization
tactics. The black magic optimization techniques that are
suspected in having sites banned from Google are likely to be
exercised, along with tried and true optimization practices.
Immediately after the contest was announced experts snapped up
hyphenated domain names and began tweaking their text. Many
experts were surprised to see how quickly 'nigritude ultramarine'
made its way into the Google's listings, with new listings
appearing daily it is clear that the contest is well underway.
The experts will be at the mercy of Google and any new
algorithms implemented over the course of the next two months.
Experts will have to anticipate and update on a regular basis, to
ensure that they are able to obtain and retain a strong listings.
Results
The results of the contest are unlikely to have any lasting
effects, as Google will likely implement filters that will prevent
search engine experts from reaping the rewards of any tactics that
are found to be effective. Regardless the sense of adventure and a
method of testing Google are intriguing.
About the Author -
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net a company specializing in alphanumeric
paging, SMS and wireless messaging software solutions. Other sites
by Sharon can be found at
http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
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